Launch of Kadal Unavu exclusive store in Chennai


Chennai based Seafood and meat sales portal 
has launched their first retail outlet at Porur in Chennai today. This is an exclusive store for Sea 
Fishes, Shell Fishes, Meat and Poultry. 
A set of youngsters cum alumni of Loyola college have started this venture 3 years back as an 
online portal and reached the milestone of launching their first retail store today in Chennai. The 
store is equipped with all latest machineries and a state of the art processing is maintained to 
deliver fresh meat in a hygienic Eco condition. The brand is coming up with different varieties of 
marinated seafoods and meat as well. 
This brand has find itself standalone on few lines as they stand by the concept of “Pay for what 
you consume.” This is one of the compelling issues when it comes to meat or fish buying from 
outlets. “When it comes to Seafood, the market is so unorganised, where the customers pay 
more at their local markets for the lesser quantum whereas in Kadal Unavu, the meat or fish is weighed only after cleaning and cutting and what you get is 100% Cookable Meat” said Mr. Rozario, Director of Kadal Unavu. “FSSAI had recently launched a ‘Clean and safe meat’ initiative to 
ensure the availability of clean and safe meat products to consumers. Kadal Unavu’s primary objective 
is to ensure that by all means” he added.
The grand launch ceremony was graced by the presence of Mr. Ernavoor Narayanan - Former 
MLA and President of Samathuva Makkal Kazhagam, Mr. G. Robert - North Chennai Retailers 
Association, Mr. Jeyaseelan - Film Producer and the Board of directors of Kadal Unavu, Mr. 
Rozario, Mr. Michael Allwyn, Mr. Mohammed Shafeeq, Mr. Antony Manoj and the owner of the 
franchise, Mr. V. Selvanathan.
For retail showrooms, the brand is venturing into franchise model and the first exclusive 
franchise has been opened in Porur today. is planning to expand in several 
other parts of Chennai and then to various other Tier I and Tier II cities across India. 
About Kadal Unavu:
Kadal Unavu was started as an online portal to deliver seafoods to Chennaities by a group of 
Alumnus from Loyola College. Started as an online store which operated only on weekends based 
on the pre-order. It has now grown to an extent of 24/7 as they are venturing into brick and mortar setup



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