The craze for fair skin is imprinted on the collective Indian psyche. So, there is an obsession with ingredients that lighten the skin. Now people go for quick-fixes in the form of creams that promise fairer skin within days.
But it is possible to have fairer skin with cold milk.
This is how you go about it: After returning home from outside, apply chilled, raw milk on the parts exposed to the sun. This reduces tanning – that happens every time you step out in India - and makes your complexion fair.
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