S Mobility, India’s leading mobility company, launched Transformer, India’s first transformer phone, in an exclusive tie-up with one of the largest movie franchises in the world, Transformers 3 – Dark of the Moon. Matching the sci-fi technology of the Autobots in the movie, the phone also transforms from a trendy bar to a smart touch in a flash. This handset will come with pre-embedded Transformers 3 content, like video, wallpapers, etc., and will be branded with the Autobot logo, adding to the cool factor.
This GSM-GSM multi SIM handset has cutting-edge design with a premium mobile experience for those who like to flaunt their phone in a new way every day. The phone offers full touch experience with 6 cm wide screen, a 1.3 MP camera and video recording feature. Its 8GB expandable memory will make sure the users never run out of space while saving their favourite pictures and videos. The FM, MP3 player, FM transmitter and stereo Bluetooth will make sure music lovers have a huge gamut of music features at their disposal. GPRS, WAP and JAVA are the other add-on features that add value preposition to this multimedia device. The phone is available in yellow, red and white colours.
S Mobility CEO Kunal Ahooja said, “Transformer offers an exhilarating mix of style, innovation and features that are a breakthrough in the mobile handset market in India. With its form changing capability, we have yet again tried to offer a product that appeals to the ever-trendy youth as it is as per their requirement and affordability. The tie-up with Transformers-3 movie is further expected to raise its appeal quotient.”
Transformer is priced at Rs 4,599 (MRP). The handset is available across India through more than 50,000 retail points including the 750+ Spice Hotspot retail network.
S Mobility has entered into a one-year agreement with Hasbro, the official licensing partner and franchisee holder for the latest Transformer-3 movie, wherein they can use the Transformer-3 movie franchisee across their range of Transformer series of products.
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