Fashion

Tanishq is the exclusive jewellery partner fo Padmavati

Tanishq, India’s most trusted jewellery brand, launched the grand Padmavati collection today in an exclusive partnership with Sanjay Leela Bhansali’s latest movie, Padmavati. The lead roles have been played by Deepika Padukone, Ranveer Singh, Shahid Kapoor and Aditi Rao Hydari. Through this collection, Tanishq aims to revive dying art forms and to bring back the beauty of heritage and Rajasthani jewellery.

 

The Padmavati Collection is a breathtaking assortment of handcrafted jewellery with a keen focus on intricate craftsmanship. The collection includes pieces such as naths, arsi finger rings, bangles, chokers, necklaces, mathapattis, haathphools, finger rings, borlas, memands, todas, ear cuffs and armlets of the kind worn by the characters in the movie. 

 

Tanishq recreated Mr. Bhansali’s vision of the era when Rani Padmavati’s tales of strong character and exceptional beauty echoed across the land of Rajasthan. With extensive research on the jewellery of that era, the focus was to recreate exquisite pieces that would perfectly define each character according to their personality. The design team at Tanishq used gold, pearls, opals, topaz, emeralds and kundan jewellery, to bring alive the beauty of Rajasthani jewellery.

 

One of the most stimulating projects for Tanishq, 200 karigars worked day and night for 600 days to create some of the most iconic pieces that will be showcased in the movie. Each piece of jewellery worn in the movie plays a significant role in some of the most crucial scenes such as the celebration of Diwali, Holi, Ghoomer and the Jauhar scenes.

 

To celebrate a truly Tanishqwali Diwali, the brand has recreated the Padmavati collection for the consumers, that is inspired by the pieces worn in the film. This collection will be available in stores from 23rd September and starts at INR 75,000/-

 

Speaking about the collection, Mr. C. K. Venkataraman, CEO, Jewellery Division, Titan Company Limited, says, “In India, there is no category as special as jewellery. It is about auspiciousness, adornment, culture, tradition and history. So naturally, when this opportunity of collaborating with Padmavati came our way, we were all very excited to go back in history and recreate those beautiful techniques in a very relevant and modern form for the discerning Indian woman, whom Tanishq proudly represents. The Padmavati collection is a reflection of the works of art from the era when jewellery was all about exquisiteness, craft, detail and grandeur; and promises to be a feast to the eyes of all jewellery lovers this Diwali.”

 

Sharing her thoughts on this association Ms. Deepika Sabharwal Tewari, Associate Vice President – Marketing, Jewellery Division, says, “Two iconic brands have come together to visualize and recreate the jewellery worn in the movie Padmavati. There is a lot of synergy in this project because both the brands are about perfection, creativity, reimagination and revitalization of history to make it relevant for today's modern Indian woman. We are very happy to launch Tanishq's signature collection during Diwali and give Indian women the opportunity to adorn the beautiful pieces and feel like a queen. As exclusive jewellery partners of Padmavati, we are aiming to showcase our creativity and make these jewellery pieces a part of Bollywood history.”

 

Revathi Kant, Associate Vice President, Design, Innovation & Development, at Titan Company Ltd., says, “The entire design team at Tanishq has toiled away for over a year to bring Mr. Bhansali’s vision to life. Padmavati was a high energy, high intensity project. The entire team of designers, vendors, karigars have put in immense effort for over a year to give life to Mr. Bhansali’s vision. Our team has put in their heart and soul in creating these magnificent pieces. And as they say, you have to go through something intense to create something so dreamlike and that is pretty much the story of the Padmavati collection.”

 

Speaking about this association Queeta Rawat – Design Manager, North at Tanishq says, “A lot of research went into creating this collection. We went to Rajasthan to explore and understand the kind of designs that were prevalent at the time. The jewellery for the different scenes in the film have been designed to suit the characters and the emotions that the scene involved. With 200 karigars working their way with 500 kg of gold to create 1500 regal pieces of jewellery, this has been one of the most challenging projects for us to work on. Each piece worn by the lead actors have been handcrafted painstakingly, while trying to stay true to the jewellery worn in that era.”

 

For more updates view the collection online- www.Tanishq.co.in and www.titan.co.in

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