Sony Music Entertainment witnessed a never-before launch as the company sold all the CDs of the much awaited Vijay movie ‘Velayudham’ on the first day of its launch in Madurai where the Ilaya Thalapathi’s fans went wild.
‘Velayudham’, directed by M Raja, stars Vijay, Hansika Motwani and Genelia D'Souza in the lead roles.
Sony Music tied up with a leading FM station and had the RJ interview exclusively Vijay Anthony, the music director. During the one-hour special session on the channel, thousands of Vijay fans tuned in to listen to the premiere of the music tracks while the music director recounted his experiences during the recording. Additionally, Sony Music had launched an online pre-booking offer which also witnessed tremendous response.
Sony Music plans to leverage its digital delivery infrastructure to ensure that all music-lovers can access ‘Velayudham’ songs legitimately. The songs will be available through Nokia ovi store as well as through legal downloads on the Internet. Sony Music is also leveraging its partnership with mobile operators to ensure that songs are available as callerback ringtones and through other streaming avenues on the mobile platform.
Commenting on the successful launch and the huge crowd in Madurai, Ashok Parwani of Sony Music Entertainment, Chennai, said, “‘Velayudham’ has broken all records and we have sold all our units within a day of its launch. The soundtracks are original, soulful and memorable. We’re sure that the compositions will go down in history as some of the best melodies of our times.”
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