Sony Music Entertainment and Cloud Nine present the much-awaited songs of ‘Mankatha’ film in an innovative manner. On August 10, fans across Chennai can listen and enjoy the songs of the movie along with an interactive chat with music director Yuvan Shankar Raja and film director Venkat Prabhu on Radio Mirchi, 98.3 FM.
The online pre-booking offer from Sony has witnessed tremendous response. The much-awaited blockbuster, ‘Mankatha’, stars actor Ajith.
As part of its marketing initiative, Sony Music will be premiering the songs on Radio Mirchi. It plans to leverage its digital delivery infrastructure to ensure that all music lovers can access Mankatha songs legitimately.
These songs will be available through Nokia ovi store and through legal downloads on the Internet. Sony Music is also leveraging its partnership with mobile operators to ensure that the songs are available to music lovers and fans as callerback ringtones and through other streaming avenues on the mobile platform.
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